Kidult Versus Hermes | BRANDalizing free tee

I wrote about Kidult a few weeks ago (here), this time he screamed his capitalism and luxury abjectness by a tee giveaway in front of the Hermès store in London, just like he did at Colette in Paris. During 30 minutes Kidult gave tee shirts featuring his trademark, a fire extinguisher and his skull bandana confronting the Hermès logo. My opinion ? The design is simple but action gives it a strong meaning and I would love to be there.

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