Olow | “Retour aux sources” – Spring / Summer 201

French brand Olow launched its S/S collection called “Retour aux sources” (french for “return to one’s roots”). I remember my fist post about Olow and I never thoughts that the brand could, would release such a massive collection, so much the better !!! I only feature tee shirts but Olow also released shirts, crew necks, tees, jackets… the brand worked hard for this new collection and offers a complete range, Impressive !!!Check the Olow shop for more

Now let’s Olow speaks about this collection:

“With its undeniable liking for Russian roulette and counter-current swimming, OLOW let the star-system creativity for others since 2006.
For this collection, Spring Summer 2012, the brand offers a good slice of authenticity.A sort of back to the roots, back to basics…
Far from the Parisian hipster parties, far from bowl cuts and mustache style worn by cloned and semi-human creatures, far from dirty shots from dwarf prostitute who took cocaine…, the ambience here is pretty warm and relaxed. There are sweat rings; it smells like grilled sausage and lucerne. The beer is warm and there is a nice panorama! It is all we need!
The collection was realized thanks to the collaboration of several French artists, and the result seemed to be tailored in wood: massive!
Attention to detail led to a climax, sarcasm, exquisite corpse and surrealism: that is the explosive cocktail that OLOW offers for this summer.”

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