Kaft is a new tee shirt brand from from Istanbul, created in august 2009. These 5 new tees hit the Kaft shop sooner this month and I’m pretty impress by its unordinary aesthetic, I love the “Kaftan” tee, with its design that includes the tee itself. Every Kaft tee starts with a story and it’s really interesting to compare the concept and the finished artwork so check the stories at the end of the post.
Point of View
“The camera is an instrument that teaches people how to see without a camera.”
“Breathe, breathe in the air.
Don’t be afraid to care.
Leave but don’t leave me.
Look around and choose your own ground.
Long you live and high you fly
And smiles you’ll give and tears you’ll cry
And all you touch and all you see
Is all your life will ever be.”
“I’d rather wear my own old cardigan than somebody else’s silver threaded caftan.”
How could I, being born of such conventional stock, arrive a leader of the rebellion?
An escapist from a conformist world, destined to find happiness only in that which
cannot be explained… I brought you here for a reason. But unfortunately, you and your
sentimental minds are doing me no good. My brain is frozen, locked. I have to break free
from this culture of mechanical reproductions and the thick incrustations dying on the
House Of 1000 Corpses – 2003
“The aim of art is not to imitate but express art.”
Honoré de Balzac