From the “Color Me” collection to the recent store relaunch, Simon & Me always tried to provide innovations in terms of form and basis in the clothing industry. Created in 2008 by Simon Freund, the Berlin based brand is back with a brand new concept, bard of the minimalist aesthetic Simon & Me keeps its style and released a range of simple and clean hand-crafted products. Made of a compass, a gents comb, a copper bracelet, a leather bag and of course a tee shirt, the range is the result of true “Made in germany” craftsmanship, produced in limited numbers. Simon & Me wants and succeeds to release goods that are “made to fit our lives, longer than a seasonal fling and stronger than a temporary trend”. This concept, their ethos and products are definitely what I try to promote here, and reminds me that I once wrote that I should send S & M my resume, maybe I had to !!!