Introducing: Dirty London


It’s already the 4th collection by Dirty London, but the first one to be feature here. If I tell you  that Dirty London is a brand from UK, will you believe me ? Most seriouly, the brand’s tagline is “thought provoking streetwear” and even if some pieces are pretty NSFW, the collection is mainly elegant. The range [...]

Scarfs by PHENÜM


It’s not a blogpost about Games Of Thrones but yeah Winter is coming and french brand PHENÜM helps keep you warm with 3 new scarfs created by Alexander Lis, Donnie Ka and brand founder Julio Ificada. Each scarf is limited to 30 pieces and available at the PHENÜM eshop. By the way, my friend Andre at SoSoYeah had a small chichat with Julio, read it here

MAMAMA | Dreams are the Guardians of Sleep


French Label MAMAMA released its new FW13/14 collection entitled “Dreams are the Guardians of Sleep”. The collection consists of 7 new tee shirts featuring works by Vonn Sumner, Justin Block, Koopa, Luca Battles, Simon Landrein and Aecho, all inspired by Sigmund Freud’s dreams theory (thanks mum for the info).  The full collection is available online at the MAMAMA online store Talented [...]

Introducing: David Attewell


Australian designer David Attewell started his brand in 2010 and . David is not into screenprinting, he is hand painting, considering each t-shirt as a blank canvas to express his skills, more than that he takes care of everything cutting, dying, sewing and hand painting, as a true artisan. David also experiments with alternative printing such as double acid washed. If we consider the fact [...]

Introducing: Asphalt Yacht Club


Created by professional skateboarders Stevie Williams and Stefan Janoski, Asphalt Yacht Club brings a breath of fresh air to the skatewear ! Dropped on August, Asphalt Yacht Club made experiments, printing on sleeves, hand dyed tee shirts and creates unusual patterns. Asphalt Yacht Club is where skateboarding and fashion collide !!!