Yue’meeda | Tokyo Couture

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Created in 2012, Hamburg based brand Yue’meeda is ambitious, their objective is to represent “contempory luxury, collaborative thinking, and an iconic haute street couture”. When I came across this range entitled “Tokyo Couture”, I must admit that they are on the right track. the range consists of black and white tee shirt featuring some awesome geometric artworks, just perfect. “Tokyo Couture” is available [...]

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Californie Française | Summer 2014

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A brand called Californie Française (french for French California) have to be feature here, for 3 reasons, first, tee shirts are cool, 2nd, I’m french and third I love California. Just a hand lettered tagline hand-printed on tee shirts, tank tops even crop tops all available on several colors. The range is available here. The frenchies moved to California [...]

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MAMAMA | Greetings from Paris

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Parisian brand MAMAMA celebrates summer with a capsule collection entitled “Greetings from Paris”. Designed by Aecho, the artwork is pretty minimalsit but Paris is free of all needs.The collection includes 3 t-shirts, a baseball tee, a sweatshirt and a tote bag. All available at the MAMAMA online store, the brand is actually having a sale so use the [...]

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CX.CITY | Summer Collection

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Californian brand CX.CITY has released their new collection for summer, 4 new artworks “Masked”, “Strike Fast”, “Tremble” and “Tried & Truewith” each one available in a wide range of colours and cuts (classic tees, tank top and raglan). The entire collection is available online here. The lookbook was entirely shot on film by Katie Silvester in London, see [...]

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