The Good Union | Hickory X


Do you remember the first collection by The Good Union or my latest post about their “Make Well tee ? For me, it was love at first sight with this vintage, home made aesthetic and the ethos of this one-man brand. The Good Union just released a brand new shirt called custom “Hickory X”. Each tee was individually hand stamped using 1940’s vintage [...]

OLOW | “l’Echappée” Spring/ Summer Collection


Collection after collection, Olow continues to impress me, to surprise me and keep going on. “L’Echappée” (french for “escape”) is their Spring/ Summer collection and is made of crewnecks, shirts, tee shirts, shorts, jackets and even a cool notebook made of natural kraft and cover with leather. “L’Echappée” stands for freedom and authenticity, and prove it in a wild lookbook shot by Manu Fauque and [...]

Phenüm X LL Cool Jo | H&C


H&C, the latest release by Phenüm is fundamentally punk, a delight for me, the result of collaboration between the french brand and artist LL Cool Jo. Mainstream culture hijacks the punk /Hard Core  aesthetic, this artwork is the LL Cool Jo‘s answer, legitimately, he’s a part of the scene, fortunately he did it with humour. Handnumbered, screenprinted in France with water ink and limited to [...]

Lumen Brand | Winter 2014


I’m really happy to have some news from Lumen brand, I enjoyed their previous collection and this winter range is almost along the same lines, vintage inspired. The collection includes tee shirts and some sweaters to keep you warm this winter. And if you’re a metal lover, you will recognize members from the band Sylar in  the lookbook.

Souvenir Perdu | La Nouvelle Vague


French brand Souvenir Perdu released its autumn / winter collection entitled “La Nouvelle Vague” (french for “The New Wave) a tribute to the eponymous film movement. The range consists of four t -shirts, two sweaters and two beanies. For Souvenir Perdu, “La Nouvelle Vague” “evokes the youth and the avant-garde that had the directors of the time”, the brand [...]